The client
UK retailer, Bravissimo, is one of the country's leading providers of lingerie, swimwear and clothing especially designed for ladies with a larger bust. Set up in 1995 as a small mail order company operating at chief executive and founder, Sarah Tremellen's, sitting room, Bravissimo is now a multimillion pound award-winning business with retail mail order, online shopping and 12 high street stores as a testament to its rapid growth.
The brief
This second contract with Bravissimo tasked Altimus with replacing the retailer's service analysis technology to facilitate quicker and more comprehensive data examination. The existing system was unable to provide the data that allowed Bravissimo to model customer-buying behaviour and so the aim was to provide the company with the means to look at complex data detailing not only the products it sells, but also the customers it sells to.
"For Bravissimo to allocate its time and resources effectively we need to thoroughly understand our customers," explains Bravissimo director, Mike Tremellen. "To do that we have to monitor patterns over a period of time across many levels. The existing analysis system had not been set up with this objective in mind. We needed to re-engineer our solution."
The outcome
After putting together a comprehensive timeline and project specification, Altimus replaced Bravissimo's existing analysis system with the latest in powerful technology, assisting with advice and support on how best to utilise the information they were generating. As a result, Bravissimo directly benefited from the additional ways of looking at their data.
